Which of the following is considered suggestion selling?

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Prepare for the Fashion Merchandising Test with our interactive quizzes. Utilize flashcards, in-depth explanations, and practice questions for thorough exam readiness.

Suggestion selling is a sales technique where a salesperson encourages customers to consider additional products or upgrades that complement their primary purchase. This approach is effective in enhancing the customer's shopping experience and potentially increasing the overall sale value.

The correct answer revolves around adding upsells, trading up, or presenting special offers to customers. This can take the form of recommending higher-end products that have desirable features, suggesting related items that enhance the use of the initial purchase, or offering promotional deals that incentivize a larger purchase. Such strategies help meet customer needs more comprehensively and can lead to increased satisfaction and loyalty, as they often create a more complete solution for the shopper.

An emphasis on the main product without considering complementary items or upgrades fails to capture the broader sales potential offered by suggestion selling. Limiting selection or encouraging customers to stop shopping would not only reduce the likelihood of additional sales but also detract from a positive customer experience. The essence of suggestion selling is about creating opportunities for additional value rather than restricting options or focusing narrowly on individual items.

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