What is one major characteristic of selective distribution?

Selective distribution is defined by the strategy of making products available through a limited number of selected outlets. This approach allows manufacturers to control the brand image and maintain a certain level of prestige for their products. By carefully choosing which retailers can sell their goods, brands can ensure that the products are presented in a way that aligns with their marketing goals and customer expectations.

In selective distribution, the focus is often on quality over quantity, meaning that the products are not available in every store, which helps to create a more exclusive shopping experience. Retailers who carry the products are typically chosen based on their ability to promote the brand effectively and provide suitable customer service.

This distribution strategy is commonly used for more premium or specialized products where consumers are looking for specific features, expertise, or brand recognition that justify purchasing from those selected outlets.