What is a significant impact of e-commerce on traditional fashion retail?

The significant impact of e-commerce on traditional fashion retail is best reflected in the aspect of competing pricing and broader consumer reach. E-commerce has allowed retailers to offer a wider range of products to a global audience, breaking the geographical limitations that traditional brick-and-mortar stores face. Consumers can now shop from anywhere at any time, providing them with greater access to diverse styles, brands, and price points.

This expanded reach allows retailers to compete more aggressively on pricing as they can compare prices easily across multiple platforms, and consumers often look for the best deal available online. E-commerce also enables brands to develop strategies that leverage timely promotions and discounts, thereby attracting a wider customer base that might not have been accessible through traditional retail methods. As a result, the dynamics of competition have shifted significantly, forcing traditional retailers to adapt their pricing strategies and enhance their online presence to remain relevant.